Download Celebrity, Inc.: How Famous People Make Money by Jo Piazza PDF

By Jo Piazza

From $10,000 tweets to creating cash within the afterlife, a improving gossip columnist explores the enterprise classes that energy the Hollywood commercial Complex

Why do celebrities receives a commission much more than ordinary humans to do a task that turns out to come up with the money for them an identical quantity of rest time as so much retirees? What do Bush-era economics need to do with the increase of Kim Kardashian? How do the legislation of offer and insist clarify why the celebs of Teen Mom are at the disguise of Us Weekly? and the way used to be the sale of Brad Pitt and Angelina Jolie’s child photographs a bit like a highway drug deal? After a decade spent toiling as an leisure journalist and gossip columnist, Jo Piazza asks the challenging questions on the company in the back of celebrity.

 

Make no mistake: superstar is an undefined. by no means during human background has the marketplace for celebrities been as saturated because it is this present day. approximately each day such a lot american citizens will devour whatever a star is selling—a body spray, a sneaker, a music, a film, a convey, a tweet, or a photograph in a magazine.

 

With some great benefits of Piazza’s specific entry to the fame industry, Celebrity, Inc. explains intimately what generates money for the and what drains worth swifter than a starlet downs champagne—in twelve interesting case reports that take on celebrities the way in which analysts might dissect any client brand.

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