By Michael M. Kaiser
What, then, does it take to create and retain a fit arts organization?
Michael M. Kaiser has revived 4 significant arts corporations: the Kansas urban Ballet, the Alvin Ailey American Dance Theater, American Ballet Theatre, and London’s Royal Opera condominium. within the paintings of the Turnaround he stocks with readers his ten uncomplicated ideas for bringing financially distressed arts organisations again to lifestyles and preserving them powerful. those ideas conceal the necessities for profitable management, the pitfalls of price slicing, the need of extending the programming calendar, the centrality of potent advertising and fund elevating, and the significance of concentrating on the current with a favorable public message. In chapters equipped chronologically, Kaiser brings his ten ideas vividly to lifestyles in discussions of the 4 arts organisations he's credited with saving. The ebook concludes with a bankruptcy on his reports on the John F. Kennedy heart for the appearing Arts, an arts association that wanted a creative turnaround whilst he grew to become the president in 2001 and that at the present time exemplifies in perform a number of the ten ideas he discusses all through his book.